Digital marketing is getting increasingly more competitive. Although I’d love to blame the agency world as a whole for this, it’s honestly because of how low-cost online advertisements have become, how narrow targeting can become, and how good social media platforms themselves (and others) have gotten at gaining a large audience. In this article, we explain why that is the case along with a few more concepts.

It can be exciting to think about what your website could be if you just did a few things differently the next time around or put more effort into conveying what you want to your branding agency or web design agency, but what you don’t want to do is think a website redesign is a cure-all. Website redesigns can help your business, and they also can hurt it. It’ll take a long time to truly understand if you hit your goals and if the new website was worth it. So how do you know when to redesign and when not to? Well, glad you asked.

Branding (should) incorporate color palettes, business naming, typeface design and selection, brand positioning/strategy, and lots and lots of analysis. If you worked with a branding agency that didn’t do much for your brand or did a terrible job of designing your logo, they probably didn’t have a process. More on that process thing in a little bit. So, why are branding agencies wanting to charge you so much money for branding projects? Why are they so expensive?