Getting into spots 1-5 for the query you want to rank for is confusing, tiring, demoralizing, probably all the above. In short, this process can really suck. I’m sure by now you have looked at a few blogs and have talked to a few search engine optimization/content marketing agencies and have heard the same thing. “It can take a long time to rank for (insert the keyword you’ve been wanting to rank #1 for 3 years here)”

Digital marketing is getting increasingly more competitive. Although I’d love to blame the agency world as a whole for this, it’s honestly because of how low-cost online advertisements have become, how narrow targeting can become, and how good social media platforms themselves (and others) have gotten at gaining a large audience. In this article, we explain why that is the case along with a few more concepts.